The mark, the palette and the type that every EVDESK page is built from.
A ship's rose with one gold spoke thrown past the rim. That spoke is the direction the desk is pointing. Three rules keep it looking like itself wherever it lands.
Half the mark's diameter, kept empty on all four sides. Type, rules and photo edges stay outside it. When in doubt, give it more.
36 px is the floor. At 56 px and below, drop the engraved ring type and use the glyph-only variant. Below the floor the rose fills in.
Mark on the left, wordmark on the right, with a quarter of the mark’s width of air between them. EV is set in ink and DESK in gold: Inter 800, tracked to −.035em. The wordmark never goes into serif or title case.
Four grounds and an ink carry most of the page. Gold marks structure. Blue means do something. Green and red are reserved for one job: which way the edge points. Decoration stays out of green.
Geist sets the copy and the numbers, drawn crisp for screens. Its tabular figures keep every column aligned without a typewriter face. The wordmark alone stays in Inter. Instrument Serif gets one word at a time.
| FEDCUT-25BP | 62c | 71c | +7c | 8m |
| CARVANA-Q2 | 10c | 29c | +18c | 12m |
| MENTION-TDS | 29c | 24c | −5c | 31m |